If you’ve done AdWords for long, you know how important conversion tracking can be. It tells you what keywords are making you money and which ones are not. However, maybe you have a call center or you run a local business that serves your community. In this case, most of your inquiries are going to be over the phone. The only way to track phone calls is then with a call tracking solution.
However, this may be a cost local businesses don’t understand why they should pay or simply a hassle you don’t feel like implementing.
So, what can you do? Well, the other day Google announcedhere the addition of a new feature called “call metrics” for a limited number of advertisers. It allows you to add a phone number to your ads and then gives you data on where the calls came from. You can then find-out what ads are working and what keywords are generating your call-ins for more accountable advertising.
For certain businesses, especially local businesses, this feature will become a “must use.”
You can currently request to gain access to this feature and learn more over here.